THEME/BRANDING
When designing and marketing the yearbook, it's important to keep consistent a particular theme or brand. This year, our theme was "REstart," which was a highly flexible visual and verbal theme that allowed us to experiment with stacking and changing the weight of our letters (visual) and sourcing other "re-" words that fit the stories of the year (verbal). While designing spreads like the endsheets (top right) or sports and student mods (bottom), I kept the theme consistent while keeping the design unique and fresh.
AUDIENCE ENGAGEMENT
Above are the analytics for our news site, homesteadhighlanderonline.com. On the left are the data from February-March 2021, and on the right are the data from February-March 2022. In just a year, our website statistics have skyrocketed, with monthly total page views and new users nearly doubling. I've also been glad to see that the average time on our pages has increased by almost twenty seconds, a number that represents not only a growing audience, but a growing interested audience, which is infinitely more worthwhile.